Studio apartments often work well for single people and couples. They have a lot of pre-orders and a lot of excitement around their vehicles. The Volt appears on track to be more successful than the Leaf, but I'm not sure about Tesla yet. but I'm having trouble matching up hybrids like the Prius and PHEV like the Volt. Maybe there aren't enough O/S's to make a firm comparison. Right now I'm sort of drawing comparisons to the EV market and here's what I'm seeing, although it may be too early to tell: What is fascinating about it is that they did it not by bringing a cheaper product to market, but by brining a premium product to market that costs even more money.
While the number of Macs still pales compared to PCs, Apple produces more computers than any single PC manufacturer and certainly has made a very large dent in the PC market. However, Apple managed to crawl out of its hole and create an enormous market. It turns out that the American public (as much of the world) was happy with the status quo and people with deep pockets (Microsoft) helped to keep it that way by working behind the scenes. It turns out the cost of the operating system or its advanced features weren't enough to help it succeed. However, here we are now 15 years later and Linux is still a niche market, about 1% of computers. I was convinced in the mid 90's that within 10 years, Linux would evolve to take the place of Windows. Linux offered many great advantages over Microsoft Windows, not the least of which was that it was free. Apple was on its death bed, and Linux was the new thing. At that time I think about 99% of computers ran Microsoft Windows. Nobody knew which one was going to win the day, or if they would all exist side by side forever.īut the the most interesting comparison I can think of is the 1990's. So I began to think back to the 1980's when personal computers were kind of new.
And while the analogies are good, since usually these devices were called too expensive and often lacked certain features of competing technologies, I also realized there are other market forces at work. In the past I've often made references to past technologies that people said would never take off, such as digital cameras, cellular phones, DVD players, even the iPhone & iPad.
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