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Social media managers have gotten creative on how to take full advantage of the single link field that Instagram offers. While you’re over here, check and make sure your profile elements, such as your bio and profile picture, are in line with your general social media branding. Other standard essential business profile items to consider include updating the business categories, hours, location(s), a contact method and linking any service or product catalogs.

It doesn’t hurt to check if you’ve got some new features to try out. New features and settings are changed all the time, sometimes without notice.

Once you’re set up as a business account, take a moment to comb through your Instagram profile. You might roll your eyes at this but it’s a necessary reminder. Read on for tips to maximize small business accounts on Instagram. You don’t want to miss out on a whole set of customers just because you’re not active on the network. According to Instagram’s own study, 81% of users said that Instagram helps them research products and services. Yes, even if it’s only you running the account. If you’re using the platform as a marketing outlet, then you need a documented Instagram marketing strategy. When your presence properly planned and managed, Instagram offers a wide set of advantages to small businesses. Why should you use Instagram for your small business? In this guide, we break down how to use Instagram for your small business from taking advantage of the platform’s features to specific ideas on how to increase your digital footprint. But because it’s been around for a while, there’s loads of information available to you on how brands can use it. From customer complaints to a product going viral, the platform offers many features for small businesses, leveling the proverbial digital playing field between small and large businesses. By now, you’ve seen the power of Instagram.